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CEO's Take: What the EcoPinion Survey Says About Us, and the Future of Lighting

by Mike Connors 26 May, 2011 05:39

Mike Connors joined the team in 2000, and was selected as Chief Executive Officer in 2009. Prior to becoming CEO, he spent several years serving as VP of Sales.

The March 2011 EcoPinion survey entitled “Lighting the Path Forward for Greater Energy Efficiency” offers interesting if not insightful commentary regarding the acceptance and usage of energy efficient lighting products by U.S. households.

It’s important to note that at first glance one might believe that a survey conducted by an organization named “Ecoalign” would be slanted in some way toward favorable opinions of energy efficient or green products because the respondents were predominantly environmentalists – This is not the case. The methodology used for the survey used a statistically significant sampling size of respondents who were targeted according to gender, age, census region and ethnicity. The sample was drawn from Survey Sampling International’s SurveySpot online consumer panel, an organization that is highly regarded as a sample provider in the market research industry.


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