BULBS.COM: A SHINING LIGHT IN THE WORLD OF BURNT OUT DOT COMS

Steady Growth and Low-Cost Customer Acquisition Keys To Survival



Worcester, Mass., —September 7, 2001—bulbs.com, a privately held e- commerce light bulb supplier, today announced its two-year anniversary. bulbs.com celebrates several key accomplishments allowing the lights to stay on during this time of failing dot coms and a slowing economy. Some milestones for the company are quarter-to-quarter revenue growth of over 50%; 200 new commercial clients per month including Samsonite Company Stores; and continuous support of the company through new funding.

While other dot coms are talking about closing up shop and layoffs, bulbs.com launched in 1999, has rolled out a logical business strategy unlike many recent start-ups. A major priority has been hiring and retaining a small experienced management team that understands how to profitably build a business. As critics were saying that light bulbs were too narrow a category to survive on the Web, management pushed ahead keeping a close eye on expenses, customer acquisition costs, and revenue while averaging 200 new commercial clients per month. Some well-known additions to bulbs.com client list include Samsonite Company Stores, Central Parking System, Home Furnishings International Association, and Meristar Hospitality Corporation.

"This is still a good time for dot com companies that have been smart about their businesses. E-commerce isn’t all doom and gloom right now. We have a business plan in place that is allowing us to not only stay alive, but also grow the business," said Steven Rothschild, chief executive officer of bulbs.com. "As we look forward to our third year in business, we are staying focused on becoming profitable, growing the business, and keeping our team intact."

bulbs.com lights are shining even brighter due to a recent second round of venture capital funding. This round arrives after bulbs.com ran almost twice as long as expected in the initial round of funding of $3.5 million. bulbs.com is on track to be profitable by the third quarter of 2002. Also aiding in the success of bulbs.com are strategic partnerships with Philips Lighting Company, Gage Marketing Support Services and Advance Transformer.

About bulbs.com
bulbs.com, headquartered in Worcester, Mass. is the only online light bulb supplier to offer an easy, complete purchasing process with the eSpec searchable database and BulbTrack™ smart reordering technology. Launched in August 1999, bulbs.com celebrated its two-year anniversary with record revenues adding to a growing list of nearly 4,000 commercial customers in the hospitality, retail, property-management and manufacturing sectors. The company is located at 40 Jackson Street, Worcester, Mass., 01608, and can be reached by telephone at 508-363-2800 or on the Web at www.bulbs.com.