bulbs.com freshmarketing.net, Inc.
Steven Rothschild Lori Dustin
President and CEO 508-497-5100
508-363-2800 ldustin@freshmarketing.net
SRothschild@bulbs.com

Furniture.com Founder and Chairman Launches

New E-Commerce Company and Technology Solution

bulbs.com Debuts Simplified Purchasing of

Light Bulbs on the Web with Patent-Pending BulbTrack Technology

Worcester, Mass., August 2, 1999Furniture.com Founder and Chairman, Steven Rothschild, today announced his new business-to-business venture, bulbs.com. bulbs.com is the only e-commerce light bulb supplier that provides a uniquely simplified and complete commercial procurement process. The bulbs.com Web site (www.bulbs.com) fills a need in the e-commerce industry for the simplified ordering of this highly specialized and varied commodity.

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The site features two sophisticated technologies: the eSpec searchable database and the patent-pending BulbTrack reorder system. These new technologies offer the customer a simplified search andpersonalized reordering system for unparalleled ease in tracking previous orders.

"In our industry, we are required to supply our customers with a wide range of light bulbs. bulbs.com has solved our problems by allowing us to do one-stop shopping for all our needs, even the hard to find specialty bulbs our customers frequently require," said Steve Mandel, Director of Purchasing at Nannicola, Inc. "Purchasing bulbs online with a user-friendly picture catalogue could not be easier. Using bulbs.com is centralized purchasing at its best!"

Steven Rothschild, the founder and chairman of Furniture.com, started bulbs.com because he saw the need to bring low-involvement brands to the Web. "The Web is the perfect sales vehicle for highly specialized items such as light bulbs because of its fast search and information retrieval capability," said Rothschild. "We have developed state-of-the-art technology to meet all of the needs of this market–and still offer competitive prices."

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bulbs.com allows customers to locate, compare, order, and track their light bulbs quickly and easily. The eSpec searchable database includes photos, complete specifications, and alternative selection suggestions. In addition, an eSpec datasheet is available for each product, and provides detailed information for informed purchasing decisions. Once an order is placed, the patent-pending BulbTrack system tracks the customer’s historical light bulb usage, so that subsequent reorders are as simple as selecting a bulb’s location and entering a desired quantity.

About bulbs.com

bulbs.com, headquartered in Worcester, Mass. is the only online light bulb supplier to offer an easy, complete purchasing process with the eSpec searchable database and BulbTrack smart re-ordering technology. bulbs.com Web site is http://www.bulbs.com. The company is located at 408 Pleasant Street, Worcester, Mass, 01609, and can be reached by telephone at 508-363-2800.


bulbs.com, eSpec, BulbTrack, and Furniture.com are trademarks. All other names, products and services are trademarks or registered trademarks of their respective companies.