Bryan Trainor Named Vice President, Marketing for

Worcester, Mass., — September 17, 2009 — Bryan Trainor has been named Vice President, Marketing for, a leading online retailer of replacement lighting headquartered in Worcester, Massachusetts. In this role, Mr. Trainor will oversee the development of marketing strategies and execution of advertising and direct response marketing campaigns that differentiate from its competitors and motivate consumers and business owners to go online to for their lighting needs.

"Bryan's ability to develop integrated, response-driven online marketing campaigns makes him a great addition to our team," said Mike Connors, CEO of

" has been very successful in our 10 year history and we are well positioned to significantly grow our business. We have been very pleased with the results of our existing marketing efforts, however Bryan's online experience and success with brand and marketing strategy development provides us with the right tools tool to increase our market share in the lighting category in 2010 and beyond.", said Connors.

Trainor joins with over 13 years of marketing communications and product management experience in the financial services industry. Most recently, he was a director of mutual funds and brand marketing with Fidelity Investments, in Smithfield, where he developed integrated marketing and advertising plans for Fidelity's Fixed Income and Index Funds portfolio. Prior to Fidelity, he was a brand manager with The Hartford Financial Services Group in Hartford, Conn., and advertising and online product marketing manager for Citizens Bank.
Trainor is a resident of Brooklyn, Conn. and a graduate of Syracuse University — The Martin J. Whitman School of Management.

About, headquartered in Worcester, Mass. is a leading online light bulb supplier. Launched in August 1999, recently celebrated its ten-year anniversary with record revenues adding to a growing list of over 90,000 commercial customers operating 240,000 locations in the hospitality, retail, property-management, healthcare, manufacturing and municipal sectors. The company is located at 243 Stafford Street, Worcester, Massachusetts, 01603, and can be reached by telephone at 508-363-2800 or on the Web at .

Media Contact:
Bryan Trainor
1 (888) 455-2800 ext 215