
bulbs.com Joins E-Commerce Venture Quixtar As Partner Store
Worcester, Mass., September 1, 1999 bulbs.com announced today it is a partner store of Quixtar, the newly launched e-commerce business featuring a convergence of on-line shopping, member benefits and business ownership all located at one Web address, www.quixtar.com. Quixtar, based in Grand Rapids Michigan, launched today.
bulbs.com, www.bulbs.com, was selected by Quixtar because it is the only online light bulb supplier to offer an easy, complete purchasing process with the eSpec searchable database and BulbTrack smart reordering technology. eSpec includes photos, complete specifications, and alternative selection suggestions and BulbTrack makes it easier for customers to place the same orders over and over again. The Quixtar version of bulbs.com will be called getbulbs.com.
"This is a win-win situation for bulbs.com, Quixtar, and especially for customers," said Steven Rothschild, the President and CEO of bulbs.com. "It is encouraging to e-commerce vendors such as bulbs.com to see the level of commitment and collaboration involved in the Quixtar site and business concept."
"Our Partner Stores and the relationship we have with them is an important element of Quixtar. They give shoppers more options to find the products they want and need while contributing to the success of Web-based businesses affiliated with Quixtar," said Ken McDonald, Sr. Vice President/Managing Director, with responsibilities for Quixtars operations. "getbulbs.com helps round out the shopping and business experience Quixtar represents."
getbulbs.com will benefit from the large volume of Independent Business Owners (IBOs), Members and Clients who will have access to their site through Quixtar. IBOs will earn bonuses based on the amount of business they help generate for the getbulbs.com, while Members will receive "Q Credits" they can redeem for merchandise.
Much more than a virtual mall, the Quixtar "Personal Shopping Portal" has customized the shopping experience for shoppers. The site includes "Quixtar Exclusives," which combines innovative, high-quality products available no where else on the Web with interactive features, such as "Ask the Expert" and "Virtual Makeover." "Hot Buys" has limited-time deals on cool products, "The Store For More" is a virtual department store with a variety of products, such as apparel, electronics and home furnishings, and "My Quixtar" allows users to tailor their home pages to meet their everyday needs.
IBOs are the strategic advantage Quixtar has over other e-commerce ventures. Their one-to-one marketing provides the human touch other on-line marketers lack. Quixtar rewards affiliated IBOs through bonuses earned on the sales volume generated at www.quixtar.com as a result of their efforts.
About bulbs.com
bulbs.com, headquartered in Worcester, Mass. is the only online light bulb supplier to offer an easy, complete purchasing process with the eSpec searchable database and BulbTrack smart reordering technology. bulbs.com Web site is www.bulbs.com. The company is located at 408 Pleasant Street, Worcester, Mass, 01609, and can be reached by telephone at 508-363-2800.
About Quixtar
Quixtar, Inc. is an Internet based business owned by the DeVos and Van Andel families, who are best known for starting direct selling giant, Amway Corp., based in Ada, Mich. Quixtar will contract many services from this sister company and the actual site, www.quixtar.com, will feature many of the high quality brands made famous by Amway.
bulbs.com, eSpec, and BulbTrack are trademarks of bulbs.com. All other names, products and services are trademarks or registered trademarks of their respective companies.